Nick Dorra, Head of Animation for Rovio, reveals the strategies of the mobile game. A good story and lots of characters are not enough, you need more. And this is it.
Seeing someone wearing the typical red Angry Birds hoodie isn’t particularly surprising. Yet this changes dramatically when it is being worn by Nick Dorra, Head of Animation at Rovio. When he addresses the audience of ExpoPixel in Bologna, he goes out of his way to say that this hoodie is his company uniform. This is what Rovio is like. Just one uniform and four pillars: storytelling, smart marketing, cooperation and planning. (altro…)
